Blog

What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.

01

Search vs. navigate: How people behave on websites – do they search or do they navigate?

We live in the age of search engines and modern browsers that implement built-in search bars. Search engines, like Google or Bing, allow us to quickly find answers to any question we have.

Do you really need an internal search box on your site, when people already have Google?

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Introducing: the Blurbs Cares pack from Origin

Uncertain times call for businesses to focus on building clear and transparent communications, both internally and externally – and it’s no exaggeration to say that right now, it seems the whole world is on social media.

 
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Eight steps to make the LinkedIn algorithm work for you

LinkedIn is the most valuable tool in a sales rep’s arsenal to find, connect, and build relationships with leads and prospects in hopes of driving sales, as research shows 80% of B2B leads come from LinkedIn (Foundation Inc).

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Posting social selling content on different channels

Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.

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The importance of employee advocacy

Employee advocacy, like brand advocacy, is another way to promote your business without singing your own praises.

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The importance of brand advocacy

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.

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The benefits of nano-influencer marketing

It’s commonly thought that the more followers an influencer has, the better. But this isn’t always the case, as a small influencer or nano-influencer can have a more significant impact on their audience.

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TikTok - What's all the fuss about?

Have you jumped on the TikTok bandwagon? If you haven’t, or don’t even know what it is, TikTok is a video-sharing app that allows users to create short comedy and lip-sync videos. The concept of the app is similar to Vine, but it has additional features such as allowing users to overlay music, which I think makes it more accessible.

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The social media metrics that count

Maintaining social media channels is a key part of your marketing strategy because it shows you’re up to speed and helps to increase brand awareness and loyalty.

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