A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.
Today’s consumers live in a digital world and can independently research products and services. They also expect brands and businesses to tailor their messages based on customers' individual needs and preferences.Read more
The distinction between the two marketing methods comes from the evolution of marketing over the past decades. The customer is now in control and has access to independent information about products and offerings.Read more
In marketing, it’s important to communicate the right message, to the right audience, on the right channel at the right time. And to ensure you get it right, you should conduct and use research in your marketing activity.Read more