What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.


Posting social selling content on different channels

Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.

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The importance of employee advocacy

Employee advocacy, like brand advocacy, is another way to promote your business without singing your own praises.

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The importance of brand advocacy

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.

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The benefits of nano-influencer marketing

It’s commonly thought that the more followers an influencer has, the better. But this isn’t always the case, as a small influencer or nano-influencer can have a more significant impact on their audience.

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TikTok - What's all the fuss about?

Have you jumped on the TikTok bandwagon? If you haven’t, or don’t even know what it is, TikTok is a video-sharing app that allows users to create short comedy and lip-sync videos. The concept of the app is similar to Vine, but it has additional features such as allowing users to overlay music, which I think makes it more accessible.

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The social media metrics that count

Maintaining social media channels is a key part of your marketing strategy because it shows you’re up to speed and helps to increase brand awareness and loyalty.

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5 top social media engagement tactics for B2B businesses

Having a social media presence as a business is no longer good enough. You also need to actively engage on channels and have a content strategy in place to build trust and make your offering attractive.

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Top five social media trends for 2020 - What you need to know now

There has been a buzz around social media developments this year, with Facebook emphasising its customisable privacy settings, Twitter updating to support iOS 13 Dark Mode, and Instagram removing its infamous following tab.

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Social Commerce - What is it and why should you care?

People are increasingly using social media as a platform to research products and engage with brands more interactively, so it’s a no brainer for brands to use social media to sell.

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