Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.
Building a strong network through social media channels ultimately boosts your conversions, as internal LinkedIn data shows sales professionals with a strong social selling index (SSI) have 45% more sales opportunities than others, and are 51% more likely to hit their sales quotas.
So, how should you post to maximise your social selling efforts?
Right place, right time
It’s not about whether you post content because you definitely should be, as well as liking, commenting and sharing others’ content. It depends on your industry and target audience but it’s more about when you post to gain maximum engagement.
Generally, the optimum days and times to post on each channel are:
- LinkedIn – The best day to post is Wednesday, followed by Tuesdays and Thursdays. The best times are 9a.m. – 12p.m. and 5p.m. – 6p.m., in other words, when people are on the move.
- Facebook – Across industries, the best days to post are Wednesday – Sunday. On weekdays, it’s best to schedule posts for the start of work hours and also for lunch breaks, 9a.m. – 11a.m. and 1p.m. – 2p.m.
- Twitter - The best time to tweet is when people are travelling to work or heading back home. Monday – Friday, 8a.m. – 11a.m. and 5p.m. – 8p.m. The worst times are weekend evenings and post-lunch on Friday. Wednesdays deliver the highest engagements, retweets and CTR’s.
- Instagram - While Instagram runs well through the weekday stretch, the best day to post is Friday. As with the other channels, Wednesdays are incredibly popular too. Time your Instagram posts to coincide with lunch hours (1p.m. – 2p.m.), or close of business hours (5p.m. – 7p.m.).
Many social platform algorithms prioritise meaningful content such as engaging in discussion on posts, which is one of the reasons social selling has become such an effective marketing strategy.
Beyond creating high-quality content, one of the most effective tactics for beating the algorithm is to make sure you’re posting at the right time.
To find out more, please email me at firstname.lastname@example.org or call a member of the team on 01926422002 to discuss your social selling strategy.