What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.


The benefits of research in marketing

In marketing, it’s important to communicate the right message, to the right audience, on the right channel at the right time. And to ensure you get it right, you should conduct and use research in your marketing activity.

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Five top marketing automation tools you need to know about now

Marketing automation essentially makes the sales and marketing process easier. Salesforce defines marketing automation as the process of utilising technology to streamline marketing efforts and make them more effective.

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Direct mail isn't dead

Direct mail doesn’t work anymore. This is a phrase you might have heard a few times most recently, and in some cases it is true.

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How to use social media to boost your inbound marketing strategy

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them (Hubspot).

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How to generate sales in the technology sector

In many businesses, marketing and sales teams work separately and this makes sense in one way as they have different roles. But, this isn’t a sustainable way of generating sales due to the quality of leads.

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Five inbound marketing examples that will help you grow your client base

There are many different types of content that can be used as part of an inbound marketing strategy, but which have the greatest impact?

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Snowdon countdown: team training

The Origin team is climbing Mount Snowdon on the 19th October to help raise money for St Peter’s Hospice. When we began working with the charity, its dedication to caring for adults with life-limiting illnesses free of charge inspired us to take on the challenge.

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The importance of UX

User Experience (UX) is the overall experience that people have whilst navigating a website, mobile app or a digital product, and is critical to its success. Providing a product to audiences isn’t enough, and it needs to be centred around users and tailored to their needs.

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The business benefits of APIs

An Application Programming Interface (API) is a set of functions and procedures that allows the creation of applications that access the features or data of an operating system, application, or another service. They allow for an application to withdraw information from a segment of software and use that information for data analysis.

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