What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.


The importance of UX

User Experience (UX) is the overall experience that people have whilst navigating a website, mobile app or a digital product, and is critical to its success. Providing a product to audiences isn’t enough, and it needs to be centred around users and tailored to their needs.

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The business benefits of APIs

An Application Programming Interface (API) is a set of functions and procedures that allows the creation of applications that access the features or data of an operating system, application, or another service. They allow for an application to withdraw information from a segment of software and use that information for data analysis.

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Generating sales in the technology sector

High quality sales leads are the backbone of any thriving tech business, however, there are many definitions of what a “quality” lead is.

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What is an MVP and why should you care?

A minimum viable product (MVP) is a concept which was publicised in Eric Ries’ book Lean Startup and is defined as a product which allows a team to collect the maximum amount of validated learning from it as possible. And, it requires minimal effort from its users.

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The top five AI technologies you need to know about

The beauty of artificial intelligence (AI) is that we don’t think about it despite using AI technologies daily.

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How to increase website traffic with content marketing

You’ve written a piece of killer content, you’ve had the design assets created and now you’re ready to push it live. Mission accomplished. But, did you know that once you publish a blog post, case study or news item on your site it continues to “work” for your company?

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What's your story? The importance of storytelling in communications

Presenting facts and statistics to your audience is a useful strategy to engage your audience, but storytelling creates unmatched authenticity and improves trust.

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Instagram – How you can benefit from using 2019’s most influential channel

With more than 500 million active users, which places it ahead of Twitter, Snapchat and Pinterest, Instagram is leading the way when it comes to social media channel engagement.

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Zero waste marketing and the evolution of sales

The Sales and Marketing landscape has evolved as traditional marketing methods have given way to strategies such as Account Based Marketing (ABM).

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