What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.


5 top social media engagement tactics for B2B businesses

Having a social media presence as a business is no longer good enough. You also need to actively engage on channels and have a content strategy in place to build trust and make your offering attractive.

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Top five social media trends for 2020 - What you need to know now

There has been a buzz around social media developments this year, with Facebook emphasising its customisable privacy settings, Twitter updating to support iOS 13 Dark Mode, and Instagram removing its infamous following tab.

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Social Commerce - What is it and why should you care?

People are increasingly using social media as a platform to research products and engage with brands more interactively, so it’s a no brainer for brands to use social media to sell.

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Inbound marketing vs. outbound marketing - What's the difference?

The distinction between the two marketing methods comes from the evolution of marketing over the past decades. The customer is now in control and has access to independent information about products and offerings.

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The benefits of research in marketing

In marketing, it’s important to communicate the right message, to the right audience, on the right channel at the right time. And to ensure you get it right, you should conduct and use research in your marketing activity.

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Five top marketing automation tools you need to know about now

Marketing automation essentially makes the sales and marketing process easier. Salesforce defines marketing automation as the process of utilising technology to streamline marketing efforts and make them more effective.

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Direct mail isn't dead

Direct mail doesn’t work anymore. This is a phrase you might have heard a few times most recently, and in some cases it is true.

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How to use social media to boost your inbound marketing strategy

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them (Hubspot).

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How to generate sales in the technology sector

In many businesses, marketing and sales teams work separately and this makes sense in one way as they have different roles. But, this isn’t a sustainable way of generating sales due to the quality of leads.

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