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Social Commerce - What is it and why should you care?
People are increasingly using social media as a platform to research products and engage with brands more interactively, so it’s a no brainer for brands to use social media to sell.
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Inbound marketing vs. outbound marketing - What's the difference?
The distinction between the two marketing methods comes from the evolution of marketing over the past decades. The customer is now in control and has access to independent information about products and offerings.
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The benefits of research in marketing
In marketing, it’s important to communicate the right message, to the right audience, on the right channel at the right time. And to ensure you get it right, you should conduct and use research in your marketing activity.
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Five top marketing automation tools you need to know about now
Marketing automation essentially makes the sales and marketing process easier. Salesforce defines marketing automation as the process of utilising technology to streamline marketing efforts and make them more effective.
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Direct mail isn't dead
Direct mail doesn’t work anymore. This is a phrase you might have heard a few times most recently, and in some cases it is true.
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How to use social media to boost your inbound marketing strategy
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them (Hubspot).
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How to generate sales in the technology sector
In many businesses, marketing and sales teams work separately and this makes sense in one way as they have different roles. But, this isn’t a sustainable way of generating sales due to the quality of leads.
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Five inbound marketing examples that will help you grow your client base
There are many different types of content that can be used as part of an inbound marketing strategy, but which have the greatest impact?
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Snowdon countdown: team training
The Origin team is climbing Mount Snowdon on the 19th October to help raise money for St Peter’s Hospice. When we began working with the charity, its dedication to caring for adults with life-limiting illnesses free of charge inspired us to take on the challenge.
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