A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.
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The Origin team is climbing Mount Snowdon on the 19th October to help raise money for St Peter’s Hospice. When we began working with the charity, its dedication to caring for adults with life-limiting illnesses free of charge inspired us to take on the challenge.
Read moreUser Experience (UX) is the overall experience that people have whilst navigating a website, mobile app or a digital product, and is critical to its success. Providing a product to audiences isn’t enough, and it needs to be centred around users and tailored to their needs.
Read moreAn Application Programming Interface (API) is a set of functions and procedures that allows the creation of applications that access the features or data of an operating system, application, or another service. They allow for an application to withdraw information from a segment of software and use that information for data analysis.
Read moreHigh quality sales leads are the backbone of any thriving tech business, however, there are many definitions of what a “quality” lead is.
Read moreA minimum viable product (MVP) is a concept which was publicised in Eric Ries’ book Lean Startup and is defined as a product which allows a team to collect the maximum amount of validated learning from it as possible. And, it requires minimal effort from its users.
Read moreThe beauty of artificial intelligence (AI) is that we don’t think about it despite using AI technologies daily.
Read moreYou’ve written a piece of killer content, you’ve had the design assets created and now you’re ready to push it live. Mission accomplished. But, did you know that once you publish a blog post, case study or news item on your site it continues to “work” for your company?
Read morePresenting facts and statistics to your audience is a useful strategy to engage your audience, but storytelling creates unmatched authenticity and improves trust.
Read moreWith more than 500 million active users, which places it ahead of Twitter, Snapchat and Pinterest, Instagram is leading the way when it comes to social media channel engagement.
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