Blog

What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.

01

What's your story? The importance of storytelling in communications

Presenting facts and statistics to your audience is a useful strategy to engage your audience, but storytelling creates unmatched authenticity and improves trust.

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Instagram – How you can benefit from using 2019’s most influential channel

With more than 500 million active users, which places it ahead of Twitter, Snapchat and Pinterest, Instagram is leading the way when it comes to social media channel engagement.

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Zero waste marketing and the evolution of sales

The Sales and Marketing landscape has evolved as traditional marketing methods have given way to strategies such as Account Based Marketing (ABM).

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Marketing trends to boost customer engagement

New technology trends are continually emerging and contributing to the collective noise around marketing and advertising. This makes reaching and engaging customers difficult for businesses.

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Hiking boots at the ready! - Origin set to take on Snowdon

On October 19th the Origin team will be setting off to climb Snowdon to raise money for St Peter’s Hospice, a charity for adults with life-limiting illnesses.

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Five things we can learn from Meghan Markle’s PR disasters

Have you seen the headlines recently about one of the newest members to the Royal family? (And no, we’re not referring to baby Archie).

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You can now schedule Instagram posts through Facebook

This desktop feature will allow Instagram creators to post, measure, manage and monetise content across all pages and Instagram accounts, all in one place.

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Why your business needs a "growth stack"

There’s a wealth of software and tools available for businesses to simplify marketing, so much so that implementing too many tools begins to complicate processes. This is where a growth stack comes in.

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Four steps to generate quality leads

There are many definitions of what constitutes a quality lead to different businesses, but for us, any prospect that has shown interest in your offering and has a valid form of communication should be considered a good lead.

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