Blog

What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.

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[News] Origin launches new website for luxury nursery manufacturer Silver Cross

Silver Cross, a nursey specialist based in North Yorkshire, appointed Origin this year to create a new and improved website that enhanced online customer experiences.

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Eight steps to make the LinkedIn algorithm work for you

LinkedIn is the most valuable tool in a sales rep’s arsenal to find, connect, and build relationships with leads and prospects in hopes of driving sales, as research shows 80% of B2B leads come from LinkedIn (Foundation Inc).

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In the news: Content marketing strategy advice for eCommerce businesses

Today’s consumers live in a digital world and can independently research products and services. They also expect brands and businesses to tailor their messages based on customers' individual needs and preferences.

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Posting social selling content on different channels

Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.

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The importance of employee advocacy

Employee advocacy, like brand advocacy, is another way to promote your business without singing your own praises.

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The importance of brand advocacy

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.

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The benefits of nano-influencer marketing

It’s commonly thought that the more followers an influencer has, the better. But this isn’t always the case, as a small influencer or nano-influencer can have a more significant impact on their audience.

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TikTok - What's all the fuss about?

Have you jumped on the TikTok bandwagon? If you haven’t, or don’t even know what it is, TikTok is a video-sharing app that allows users to create short comedy and lip-sync videos. The concept of the app is similar to Vine, but it has additional features such as allowing users to overlay music, which I think makes it more accessible.

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The social media metrics that count

Maintaining social media channels is a key part of your marketing strategy because it shows you’re up to speed and helps to increase brand awareness and loyalty.

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