A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.
LinkedIn is the most valuable tool in a sales rep’s arsenal to find, connect, and build relationships with leads and prospects in hopes of driving sales, as research shows 80% of B2B leads come from LinkedIn (Foundation Inc).
Today’s consumers live in a digital world and can independently research products and services. They also expect brands and businesses to tailor their messages based on customers' individual needs and preferences.Read more
Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.Read more
Employee advocacy, like brand advocacy, is another way to promote your business without singing your own praises.Read more
Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.Read more
It’s commonly thought that the more followers an influencer has, the better. But this isn’t always the case, as a small influencer or nano-influencer can have a more significant impact on their audience.Read more
Have you jumped on the TikTok bandwagon? If you haven’t, or don’t even know what it is, TikTok is a video-sharing app that allows users to create short comedy and lip-sync videos. The concept of the app is similar to Vine, but it has additional features such as allowing users to overlay music, which I think makes it more accessible.Read more
Maintaining social media channels is a key part of your marketing strategy because it shows you’re up to speed and helps to increase brand awareness and loyalty.Read more
Having a social media presence as a business is no longer good enough. You also need to actively engage on channels and have a content strategy in place to build trust and make your offering attractive.Read more