Blog

What's happening?

A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.

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[News] Our client Wesleyan are shortlisted for two prestigious awards

Wesleyan Assurance, based in Birmingham, appointed Origin in 2008 to create a new and improved website that enhanced online customer experiences and has been a loyal client ever since.

We might be still in the depths of lockdown, but at Origin Growth we have reason to cheer (party poppers optional, but hugely encouraged).
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Search vs. navigate: How people behave on websites – do they search or do they navigate?

We live in the age of search engines and modern browsers that implement built-in search bars. Search engines, like Google or Bing, allow us to quickly find answers to any question we have.

Do you really need an internal search box on your site, when people already have Google?

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Introducing: the Blurbs Cares pack from Origin

Uncertain times call for businesses to focus on building clear and transparent communications, both internally and externally – and it’s no exaggeration to say that right now, it seems the whole world is on social media.

 
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It's official - Origin is a Cludo Certified Partner

Everyone loves badges and we are no exception. We received our new and sparkly Cludo Certified Partner Badge today, and we're rightly chuffed! Very proud to represent Cludo in the UK and integrate their fabulous AI based on-site search into our digital customer and visitor experiences.
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[News] One week, one website, one mission: How Origin created Wesleyan’s coronavirus website in record time

Wesleyan Assurance, based in Birmingham, appointed Origin in 2008 to create a new and improved website that enhanced online customer experiences and has been a loyal client ever since.

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[News] Origin launches new website for luxury nursery manufacturer Silver Cross

Silver Cross, a nursey specialist based in North Yorkshire, appointed Origin this year to create a new and improved website that enhanced online customer experiences.

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Eight steps to make the LinkedIn algorithm work for you

LinkedIn is the most valuable tool in a sales rep’s arsenal to find, connect, and build relationships with leads and prospects in hopes of driving sales, as research shows 80% of B2B leads come from LinkedIn (Foundation Inc).

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In the news: Content marketing strategy advice for eCommerce businesses

Today’s consumers live in a digital world and can independently research products and services. They also expect brands and businesses to tailor their messages based on customers' individual needs and preferences.

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Posting social selling content on different channels

Having a social media presence is, without question, essential. Social selling goes a step further to help validate your brand or position as a thought leader in your industry and establish genuine relationships.

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